Aveda Men Pure-Formance™ Thickening Paste

This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals.
• Amla helps thicken each individual hair strand making hair look and feel thicker from roots to ends
• provides a highly versatile hold with a natural finish

*From plants, non-petroleum minerals or water

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Work a small amount between palms and apply evenly through damp or dry hair.

Ingredients: Water\Aqua\Eau, Canola Oil\Huile De Colza, Hydrogenated Castor Oil, Oryza Sativa (Rice) Bran Wax, C14-22 Alcohols, Glycerin, Dimethicone, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-Glucoside, Emblica Officinalis (Amla) Fruit Extract, Orbignya Oleifera (Babassu) Seed Oil, Boswellia Serrata Extract, Scutellaria Baicalensis Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Yeast Extract\Faex\Extrait De Levure, Calophyllum Inophyllum (Tamanu) Seed Oil, Starch Hydroxypropyltrimonium Chloride, Hydrolyzed Algin, Malt Extract, Ursolic Acid, Tocopherol, Glycine Soja (Soybean) Oil, Creatine, Adenosine Phosphate, Acetyl Carnitine Hcl, Glyceryl Stearate, Zea Mays (Corn) Starch, Silica, Pvp, C12-20 Alkyl Glucoside, Peg-100 Stearate, Simethicone, Sodium Chloride, Fragrance (Parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Coumarin, Geraniol, Isoeugenol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

75 ml: 100% post-consumer HDPE jar. Please recycle. Carton is minimum 90% post-consumer recycled fiber. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.


Aveda™

100% vegan products designed to enhance your hair's natural beauty.


bcorp| Charm and Champagne 

As a B Cord, we’re part of a global community of leaders using business as a force for good.


leaping bunny approved| Charm and Champagne 

We’re Leading Bunny Approved and have been opposed to animal testing since our start in 1978.


vegan ingredients| Charm and Champagne 

Aveda creates high-performance beauty products responsibly with 100% vegan ingredients.

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