Be Curly™ Advanced Shampoo

Be Curly Advanced™ Shampoo
Keep curls and coils hydrated and healthy-looking between wash days. This gentle conditioning co-wash enhances your curl pattern and removes build-up without stripping hair. Plus, the silicone-free formula instantly increases hydration by 85%*, reduces frizz, and helps manage fly-aways.

Curls and coils are naturally more fragile, which is why our game-changing co-wash also replenishes strength with an essential curl-strengthening peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for
Curl and coil types 3A – 4C
All hair types: fine, medium and thick

Aroma
Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

98% naturally derived**. Vegan. Leaping Bunny Approved.

*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
People tested

How to Use

Massage a generous amount into hair and scalp. Add more as needed. Rinse.
If desired, follow with be curly advanced™ conditioner or intensive curl perfecting masque.

REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel.
•Co-wash curls and coils between wash days to gently cleanse without stripping

Featured Ingredients:

Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids

Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves.

Silicone and sulfate cleanser free.

RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction

Ingredients: Water\Aqua\Eau, Sodium Cocoyl Methyl Isethionate, Sodium Chloride, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Glycol Stearate, Ethyl Macadamiate, Behenyl/Octyldodecyl Propanediol Citrate Crosspolymer, Tocopherol, Stearamidopropyl Dimethylamine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

90% post-consumer recycled HDPE bottle. Please recycle.

•We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
•Our primary manufacturing facility has achieved Zero industrial waste to landfill status.