Curl Up

Curl Up

Be Curly Advanced™ Curl Enhancer Cream 200ml

Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4.

Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for:
Curl and wave types: 2A – 3C
All hair types: fine, medium and thick

Aroma:
Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

98% naturally derived5
Silicone-free
Sulfate-free
Vegan
Leaping Bunny Approved
17 amino acids penetrate vulnerable hair strands
Kokum seed butter deeply nourishes, conditions and provides slip

1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses vs untreated hair.
3Ex-vivo testing on tresses vs unwashed hair.
4Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.
5Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Be Curly Advanced™ Coil Definer Gel 250ml

Made for performance and perfected by plants.

Gel provides 72 hours of frizz protection in high humidity1 and 2X the shine2 to coils and tight curls.

Since curls and coils are naturally more fragile, our game-changing styling gel also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for:
Coil and tight curl types: 3C — 4C
All hair types: fine, medium and thick

Aroma:
-Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange
and other pure plant and flower essences

93% naturally derived3
Silicone-free
Sulfate-free
Free from parabens, mineral oils, synthetic fragrances
Vegan
Leaping Bunny Approved

1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses vs unwashed hair.
3Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Aveda Hair Towel Wrap

Limited-edition hair towel wrap gently removes moisture from hair after washing. Features an exclusive design inspired by a mutual awe of nature.
Made from 100% organic cotton, the plush wrap gently removes moisture from the hair after washing. Reusable bag allows for traveling with your hair towel or holding your must have beauty essentials.Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

How to use Enhancer

Smooth generously on damp hair. Air dry or blow-dry with a diffuser.

REGIMEN
Wavy and loosely curly hair:
• On wash days, be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

How to use Curl Gel

Evenly distribute in sections through damp hair. Do not rinse. Style as desired.

REGIMEN
Coils and tight curls:
• On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel.
• Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel.

Ingredients Enhancer:

Featured Ingredients:

Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids

Kokum seed butter: Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls and waves

Silicone free.

RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Ingredients: Water\Aqua\Eau, Cetearyl Alcohol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Glycerin, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Garcinia Indica (Kokum) Seed Butter, Glycine Soja (Soybean) Oil, Behentrimonium Chloride, Polyquaternium-11, Caprylyl Glycol, Citric Acid, Hydroxypropyl Starch Phosphate, Fragrance (Parfum), Linalool, Limonene, Geraniol, Citronellol, Amyl Cinnamal, Tocopherol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Ingredients Curl Gel:

Featured Ingredients:

Vegan curl-perfecting peptide:
•Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger coils, curls, and waves
•Peptide with low molecular weight penetrates and fortifies vulnerable strands
•17 essential amino acids

Silicone free.

RESPONSIBLE RESOURCING
Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction
Ingredients: Water\Aqua\Eau, Glycerin, Propanediol, Peg-40 Hydrogenated Castor Oil, Pyrus Malus (Apple) Fruit Extract, Chondrus Crispus, Pvp, Sodium Pca, Betaine, Hydrolyzed Vegetable Protein, Hydrolyzed Pea Protein, Adansonia Digitata Seed Oil, Saccharum Officinarum (Sugarcane) Extract\Extrait De Canne À Sucre, Ethylhexylglycerin, Sucrose, Citric Acid, Hydroxyethylcellulose, Xanthan Gum, Fragrance (Parfum), Linalool, Citral, Limonene, Geraniol, Citronellol, Eugenol, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

Ingredients Towel:

Made from 100% organic cotton

Gift set box are made with recycled fiber. Use your box as a keepsake.

Product manufacturing at our primary facility is powered by 100% renewable energy from Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets.