Aveda Men Pure-Formance™ Grooming Clay

Adds texture and strong pliable hold without adding shine. Its lightweight formula provides the control you need to create any style—with a comb or your fingers.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Work a small amount between palms and apply evenly through damp or dry hair.

Ingredients: Water\Aqua\Eau, Canola Oil\Huile De Colza, Hydrogenated Castor Oil, Cetyl Alcohol, Oryza Sativa (Rice) Bran Wax, C14-22 Alcohols, Steareth-21, Pvp, Glycerin, Alcohol Denat., Aluminum Starch Octenylsuccinate, Silica, Starch Hydroxypropyltrimonium Chloride, Zea Mays (Corn) Starch, Orbignya Oleifera (Babassu) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glycyrrhiza Inflata Root Extract, Glycine Soja (Soybean) Oil, Hydrolyzed Algin, Yeast Extract\Faex\Extrait De Levure, Kaolin, Tocopherol, Ursolic Acid, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Glyceryl Stearate, Fragrance (Parfum), Citral, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Coumarin, Eugenol, Limonene, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

75 ml: 100% post-consumer HDPE jar. Please recycle. Carton is minimum 90% post-consumer recycled fiber. Please recycle.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.


Aveda™

100% vegan products designed to enhance your hair's natural beauty.


bcorp| Charm and Champagne 

As a B Cord, we’re part of a global community of leaders using business as a force for good.


leaping bunny approved| Charm and Champagne 

We’re Leading Bunny Approved and have been opposed to animal testing since our start in 1978.


vegan ingredients| Charm and Champagne 

Aveda creates high-performance beauty products responsibly with 100% vegan ingredients.

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