Aveda Men Pure-Formance™ Firm Hold Gel

Lightweight styling gel delivers maximum hold, control, definition and shine without unwanted build-up or flaking.
• ideal for maximum hold and control

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.

Work a small amount between palms and apply evenly through damp hair. Allow to dry naturally.

Ingredients: Water\Aqua\Eau, Pvp, Glycerin, Alcohol Denat., Vp/Va Copolymer, Acrylates/Beheneth-25 Methacrylate Copolymer, Phenoxyethanol, Peg-40 Hydrogenated Castor Oil, Tromethamine, Cinnamidopropyltrimonium Chloride, Hydroxypropyl Guar, Sodium Gluconate, Fragrance (Parfum), Helianthus Annuus (Sunflower) Seed Oil, Glycyrrhiza Inflata Root Extract, Hydrolyzed Algin, Tocopherol, Yeast Extract\Faex\Extrait De Levure, Ethylhexylglycerin, Laurtrimonium Chloride, Ursolic Acid, Limonene, Linalool, Citronellol, Geraniol, Benzyl Benzoate, Farnesol, Citral, Benzoic Acid, Dehydroacetic Acid

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

5 fl oz/150 ml: 45% post-consumer recycled tube. Recycling is limited. Please contact your local recycling program.

First beauty company manufacturing with 100% wind power in our primary facility. Learn more about our wind energy purchases and offsets here.


Aveda™

100% vegan products designed to enhance your hair's natural beauty.


bcorp| Charm and Champagne 

As a B Cord, we’re part of a global community of leaders using business as a force for good.


leaping bunny approved| Charm and Champagne 

We’re Leading Bunny Approved and have been opposed to animal testing since our start in 1978.


vegan ingredients| Charm and Champagne 

Aveda creates high-performance beauty products responsibly with 100% vegan ingredients.

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